Margo’s formal study of communication arts began in Chicago, where,
as a high school student,
she’d spend weekends and summers driving her
trusty ’86 Toyota Cressida down scenic Lake Shore Drive towards the School
of the Art Institute. A senior-year semester abroad at the Betzalel Academy of Art
in Jersualem
followed, where she studied sculpture and weighed her American
art
school options. Four years later, she earned her Bachelor’s degree
from
Parsons School of Design in New York.
At Parsons, Margo studied marketing, management, and finance in addition to
fashion and communication design.
In an advertising class, Margo fell in love
with the
industry’s combined strategic and aesthetic
focuses. Her aptitude was
recognized with a competitive grant from the Advertising Club of New York,
awarded to
a handful of students aspiring to someday join the field.
During college, she landed a summer internship at a major international advertising agency, putting her education to the test while working on large-scale
accounts like AT&T and
Citibank. Once back to her coursework, Margo threw
herself into freelancing, successfully combining an independent, self-managed
business with a high grade-point-average. Upon graduation, she began creating
corporate identities for new business ventures, and helping already-successful
companies such as Griffith Ives and Referral Technology strengthen their own,
designing packaging, advertisements, and brochures.
A largely self-taught web designer, Margo came full circle to the fashion world as
the web and graphic designer for Ron Herman, a chain of upscale clothing
boutiques synonymous with old-school West Coast glamour. Hired to reinvent
the company's e-commerce website, she has spent the last two years doing so, as well
as designing and launching email, in-store, and direct-mail marketing campaigns. In her abundant spare time, she also provides freelance design services to a number of select clientele.
Margo’s work is driven by the belief that form should never sacrifice function, and that crystal-clear,
continuous communication is pivotal to a satisfactory designer-client relationship. She finds that by staying true to these basic
principles, she is able to be time efficient and constantly creative. She uses classic color and typographic theories combined with
a contemporary commercial perspective to consistently deliver fresh and on-point results.
Her
experience working with programmers, project managers, printers and copywriters has instilled in Margo the belief that successfully
connecting the dots
of a team can determine a project’s outcome.
Margo currently resides in Los Angeles with her
husband and two muses, Elan, 6, and Ariel, 4.
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